your colour.
the original custom casio studio.
making waves since 2020.
your time.
time, redefined.
time is vast, yet intimately interwoven with our lives. it guides our days, shapes our memories, and marks the rhythm of our existence.
at pura, we believe a watch is more than a convenience; it's a canvas. we don't just tell time; we curate it.
your vision, our precision.
it all begins with an idea. our custom designs are formed from the visions of our customers. your story inspires our craftsmanship.
you are the designer—our role is to bring that vision to life with expert precision, creating a 1-of-1 piece.
oil filled, confidence instilled.
our customizations dive deeper. our intricate oil-filling process offers distinct advantages.
vivid colours
refraction eliminated. colours that pop.
visibility
zero glare, from any angle.
pressure
increased water resistance.
time, redefined.
time - a concept so vast and abstract, yet so intimately interwoven with our lives. it guides our days, shapes our memories, and marks the rhythm of our existence.
at pura, we believe that wearing a watch is more than just a practical convenience; it's a symbolic act of embracing the journey of life.
each watch is a canvas for your creativity, and we’re here to help you paint it.
your vision, our precision.
it all begins with an idea. our custom designs are formed from the ideas of our customers. it’s your vision that guides us, and your story that inspires us.
you are the designer - our role is to bring your vision to life using our expertise, creating watches as unique as the people who dream them up.
oil filled, confidence instilled.
our customisations dive a little deeper than the others, thanks to our intricate oil-filling process which offers several advantages:
vivid colours: vivid colours that dance and pop, giving our watches a distinctive and eye-catching appearance.
improved visibility: eliminating the air gap results in reduced glare and reflections, whether you’re under the bright sun or in the ocean.
increased water resistance: from swimming to deep sea diving, our customs are the perfect companion for adventures that await.
Integrity, creativity, and empathy shape the way we work.
time, redefined.
time - a concept so vast and abstract, yet so intimately interwoven with our lives. it guides our days, shapes our memories, and marks the rhythm of our existence.
at pura, we believe that wearing a watch is more than just a practical convenience; it's a symbolic act of embracing the journey of life.
each watch is a canvas for your creativity, and we’re here to help you paint it.
why pura?
with thousands of custom casio watches in active circulation since 2020, our formula is tried and tested by professionals who cannot afford failure—from deep-sea divers to high-altitude pilots. ours mods have a six-year pedigree of performance, tested by customers worldwide.
our process.
using the power of collaboration and the magic of personalisation, Our process is a shared journey that we embark on together:
click below to read more about the customisations available.