your colour.

your time.

the original custom casio studio.

making waves since 2020.

build now

colour.

clarity.

personality.

pure

aura

pura

time, redefined.

time - it guides our days, shapes our memories, and marks the rhythm of our existence.

at pura, we believe that wearing a watch is far more than just a practical convenience; it is a symbolic act of embracing the journey of life.

each watch is a canvas for your creativity, and we’re here to help you paint it.

Time 1
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your vision, our precision.

our in-house bespoke build service allows custom designs to be formed from the visions of our customers. it's your vision that guides us, and your story that inspires us.

you are the designer — our role is to customise each watch to be as unique as the people who dream them up.

Vision 1
Vision 2
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the transformation.

drag the slider to see the difference a drop of colour makes.

After after
Before before

oil filled, confidence instilled.

our custom modifications run deeper than the surface. through our signature micro-injection process, the case housing is completely pressurized and filled with our specialized pura nanofluidâ„¢ liquid crystal enhancement to fundamentally upgrade performance.

💧

vivid liquid colors

by completely eliminating internal light refraction, the custom colored dial filters pop with a deep, liquid-like intensity from absolutely any angle.

☀️

hydro-reflective clarity

the fluid suspension cuts internal screen glare completely, keeping the digital display perfectly crisp and readable under direct midday sunlight.

🌊

extreme water resistance

because liquids are non-compressible, substituting internal air gaps with pura nanofluidâ„¢ prevents structural pressure collapse, creating unmatched depth resistance under water.

Tech 1
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why pura?

with thousands of custom casio watches in active circulation since 2020, our formula is tried and tested by professionals who demand peak performance—from deep-sea divers to high-altitude pilots. our timepieces have a six-year pedigree of performance, tested by customers worldwide.

before it was a trend, it was our obsession. established in 2020 as the world’s first dedicated studio for custom casios, your watch is built on six years of mastery and oil-filling expertise.
we believe in elevating the icon, not erasing it. while others chase volume with simple filter swaps, we treat every commission as an engineering project. we respect the original silhouette while injecting a vibrant, personalized soul. strictly oem, yet distinctly yours.
we don't believe in mass production. our promise is a truly bespoke experience, where every watch is carefully crafted, tested, and inspected. beyond the build, we are committed to exceptional personal service and aftercare.

“5 years later and this watch is still in the top cluster of constant compliments… pictures do not do this justice!

~ former customer

“I haven’t taken this off since it arrived. the screen colours are stunning and it goes with any outfit!

~ former customer

“Honestly the whole oil-fill thing is no joke. This watch has travelled across dozens of countries and survived endless showers, swims and all the daily madness that comes with being a student!

~ former customer