your colour.
the original custom casio studio.
making waves since 2020.
your time.
time, redefined.
time - a concept so vast and abstract, yet so intimately interwoven with our lives. it guides our days, shapes our memories, and marks the rhythm of our existence.
at pura, we believe that wearing a watch is more than just a practical convenience; it's a symbolic act of embracing the journey of life.
each watch is a canvas for your creativity, and we’re here to help you paint it.
your vision, our precision.
it all begins with an idea. our custom designs are formed from the ideas of our customers. it’s your vision that guides us, and your story that inspires us.
you are the designer - our role is to bring your vision to life using our expertise, creating watches as unique as the people who dream them up.
together, we create magic that is woven into the fabric of time
oil filled, confidence instilled.
our customisations dive a little deeper than the others, thanks to our intricate oil-filling process which offers several advantages:
vivid colours: vivid colours that dance and pop, giving our watches a distinctive and eye-catching appearance.
improved visibility: eliminating the air gap results in reduced glare and reflections, whether you’re under the bright sun or in the ocean.
increased water resistance: from swimming to deep sea diving, our customs are the perfect companion for adventures that await.
why pura?
with thousands of custom casio watches in active circulation since 2020, our formula is tried and tested by professionals who cannot afford failure—from deep-sea divers to high-altitude pilots. ours are the only mods with a six-year pedigree of performance.
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before it was a trend, it was our obsession. as the world’s first dedicated studio for custom casios, your watch is built on six years of mastery
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while others chase volume with simple filter swaps, we stay true to the discipline. every commission is a multi-hour engineering process, resulting in a tastefully modified timepiece that looks and feels original, yet distinctly yours.
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providing a bespoke service, ensuring every custom watch is precisely crafted, pressure-tested, and thoroughly inspected
our process.
using the power of collaboration and the magic of personalisation, Our process is a shared journey that we embark on together:
click below to read more about the customisations available.
